CoachCraft
Sport Coach Development
(from November 2026)
Passionate about sport, what to develop existing coaching capabilities? I’ve created an e-learning programme for sports coaches and volunteers (rugby, football, swimming and beyond) to strengthen your skills. It’s a great way to dive in for first-time coaches and offers existing coaches the chance to sharpen your game.
You ask the why?
Following conversations with sport volunteers, it became clear, that individuals want to know more about general coaching soft skills, how to teach effectively and how to support neurodiverse athletes.
This was the reason for the creation of this course. To support sport volunteers, develop capability and give something back to the community.
More about the e-learning
Coaching development should be more than just another training course.
Coach Craft is about learning, connecting and putting great coaching into practice. Be among the first to join and help shape a community committed to making a real difference.
Join the movement. Become a founding member.
What's included?
-
5 module e-learning (worth £500)
-
5 live sessions (worth £600)
-
2 workbooks (worth £50)
-
3 x 1 hour long coach development conversations (worth £300)
-
Exclusive access to the Coach Craft Community via Kajabi to share and learn from other like-minded sport volunteers
-
Certificate of completion to celebrate your achievement
You will walk away knowing you have the power to influence change, one coaching interaction at a time.
All of the above is just for £349.99!
More about the why
Why I built this course
Developing coaches is a big reason I love what I do. I trained over 200 coaches in my career. I want to work now with sport volunteers.
Someone gifting their time and energy to kids’ sports is someone who deserves to be supported. The industry needs to raise its game - pun intended - and empowering volunteer coaches is how I’m contributing my skills to make that happen.
After numerous conversations with amateur and pro-athletes and support staff, I noticed a worrying trend. From swimming to athletics, rugby to football everyone was aware of a need to build beyond just technical skills.
It became clear that people need to learn how to coach, not just instruct. So I built something to answer this need, putting all my years of practice into a 6-weeks long course, aimed at volunteers without a coaching qualification.
It’s accessible for beginners while containing enough new info to keep existing coaches engaged. This is not technical nor tied to any one sport; this is all about your soft skills.
-
How do you understand and encourage an athlete who is stuck for 12 months and not improving?
-
What do you do if you need to deliver a feedback to a challenging parent?
-
How well do you influence and role model behaviours so athletes can achieve maximum performance?
-
Why is this athlete shutting down, we only changed the order of the drills...?
Knowing what to do in situations like those is what you’ll learn on this course.
If you want to see a demo of the course, please click here.